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Apple expects nearly $109 billion in revenue after keeping iPhone prices flat

29 July 2026 · in 80 words

Apple expects nearly $109 billion in revenue after keeping iPhone prices flat

Competitors made buyers cover the rising costs of artificial intelligence chips, but the tech giant refused to make its flagship phones more expensive. Market experts predict the company will announce a 15.5% overall revenue boost for the April to June quarter as a result. They also believe Apple might finally increase the cost of new handsets when the next series arrives in September.

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