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Scotch whisky sales are falling as drinkers cut back and distilleries feel the strain

22 July 2026 · in 80 words

Scotch whisky sales are falling as drinkers cut back and distilleries feel the strain

Higher prices, weaker demand after the pandemic and slower luxury spending are all putting pressure on Scotland's whisky industry. Distilleries are also dealing with rising costs and tougher export markets, leaving some with more stock than they can sell. Industry figures still expect long-term growth, but many producers are having to slow production for now.

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