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Apple plans subscription expansion as MacBook Air faces stock shortages

2 August 2026 · in 80 words

Apple plans subscription expansion as MacBook Air faces stock shortages

Apple is retooling its strategy by expanding hardware leases and subscription services ahead of its upcoming foldable iPhone. At the same time, the tech giant is experiencing severe MacBook Air supply shortages driven by global memory constraints, prompting the company to actively steer buyers toward the base MacBook Pro instead. Additionally, Apple is laying the groundwork to integrate health and fitness features into future smart glasses and wearable vision products.

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